WHAT:
The National Peanut Board will host a livestream announcement and virtual marketing summit for members of the peanut industry. The event will feature an industry-wide presentation and panel discussion, followed by a collaborative session focused on the rollout of a new consumer brand platform for peanuts.
WHEN:
Wednesday, Aug. 13, 2025
- 1 to 2 p.m. EDT – Livestream announcement (Preview of new industry logo, tagline and campaign)
- 2 to 2:15 p.m. – Brief intermission
- 2:15 to 3:30 p.m. – Virtual marketing summit
WHO:
All members of the peanut industry are invited, including growers, shellers, manufacturers, state executives, marketing professionals and representatives from peanut organizations.
WHERE:
Virtual. RSVP to register.
WHY:
Be among the first to hear major updates and take part in shaping the roll-out of an exciting new consumer brand platform for peanuts. “
This is a pivotal moment for the peanut industry,” said NPB Chief Marketing Officer Dena Malsom. “We’re unveiling a bold, unified brand platform designed to elevate peanuts in the hearts and minds of consumers—and we want every segment of our industry to be part of it. We can’t wait to share what’s next and build it together.”
MEDIA CONTACT:
Lauren Highfill Williams
Director of Communications, National Peanut Board
lhwilliams@nationalpeanutboard.org
678-424-5750
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About the National Peanut Board
The National Peanut Board represents USA peanut farmers and their families. Through research and marketing initiatives the Board is finding new ways to enhance production and increase consumer demand by promoting the great taste, nutrition and culinary versatility of USA-grown peanuts. For more information about the Board, visit www.nationalpeanutboard.org.