What is a Campus Brand Manager

Job Opening: Campus Brand Manager

The National Peanut Board is now hiring for its Campus Brand Manager program at the following campuses: University of Georgia, University of Florida, Auburn University, Clemson University, Texas Tech University, University of North Carolina, Oklahoma State University, Virginia Tech University, Mississippi State University, Clark Atlanta University, University of Arkansas, University of Missouri.

This program aims to get more students on campus enjoying and using more peanuts in more ways more often.

A Campus Brand Manager is…

A creative, motivated student leader who loves peanuts (creamy or crunchy!) and wants to make campus Peanut Better. Activate events, sampling, partnerships, social content, and peer-to-peer engagement.

In a Nutshell: Get more people on campus to enjoy and use more peanuts in more ways more often!

What Does a Campus Brand Manager Do?

  • Launch NPB’s New Brand on Your Campus
    • Bring “It’s Not Nuts, It’s Peanuts!” campaign to life through events, merch, and sampling
  • Amplify Peanuts on Campus 
    • Highlight how peanuts fit into students’ wellness routines and on-the-go lifestyles
    • Partner with student groups, culinary chefs, nutritionists, intramural sports and more!
    • Increase peanut product availability at on campus outlets and dining halls
  • Inspire thru Social Media & Content Creation 
    • Build a peanut loving campus, collab on socials, create stories for NPB and industry platform
It's Not Nuts It's Peanuts

Qualifications

  • Passion for food, wellness, and nutrition…and peanuts!
  • Expert on campus life, network of contacts, leadership in student activities
  • Effective communication, social media, event planning and content creator skillsets
  • Full-time currently enrolled student dedicating ~10 hours a week to making campus peanut better!

Perks & Benefits

  • Practical marketing magic, leadership adventures, and connections beyond the campus
  • $500 per semester + Summer kickoff retreat (travel covered) + Peanut swag & materials

Want to be a Campus Brand Manager for our 2026-2027 School Year?

Email a short brag, your resume, and socials to Lindsay Stevens: lcstevens@nationalpeanutboard.org

PCA at Auburn Health Nut Club Tour stop

Who Are We?

The National Peanut Board (NPB), supports America’s 7,000 peanut growing families by promoting USA grown peanuts through research, marketing, and education. Our mission is to help farmers continue sustainably growing a crop that’s been in their families for generations, to ensure more people are enjoying more peanuts more often. Because honestly, we believe everything is better with peanuts.

We currently have Campus Brand Managers at the University of Georgia, the University of Florida, Auburn University, Clemson University, Texas A&M University, and North Carolina State University.

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